If you consider yourself an especially savvy shopper who loves a good sale, you know just how big of a deal Amazon Prime Day is. Now, we know Amazon Prime Day came and went in July 2023, but lucky for us, Amazon announced a second Amazon Prime event in October called  Prime Big Deals Days. Before the epic blowout even begins, you probably have a plan of attack ready to go so you don’t miss out on any major deals. You’re also the person all of your family members and friends ask for the best Amazon Prime Day deals and what’s actually worth picking up. We get it: We fall into that category, too.

Buzz is building all over the internet about this Prime Day event, the megaretailer’s biggest day of the year — and what may be the one of the busiest days of 2023 for online shopping. To make sure you don’t miss a single deal, steal, or discount, we’ve got you covered with a head-to-toe, A-to-Z guide to Prime Day, when it is, how to shop it, and what offers you can expect.

What is Amazon Prime Day?

In simple terms, Amazon Prime Day is a marathon of deals that lasts 48 hours. The sales span all categories, including beauty, apparel, kitchen/dining, electronics, and more — and the discounts are deep. There’s truly no better time to shop for your essentials and wishlist items than during Prime Day because chances are, they’ll be on sale at one time or another (more on “lightning deals” later). Consider this your guide to all things Amazon Prime Day, so read on to find out how to best prepare yourself to shop quickly and strategically.

Even though you can sign up for Amazon Prime at any time leading up to or during the sale itself, now is probably the best time to do so, because only Prime members have access to all of the money-saving steals. All you have to do is head over to Amazon to sign up.

If you’re hesitant about committing to a membership, you’re in luck: Amazon also offers 30-day free trials and six-month free trials for students. 

When is Amazon Prime Day 2023?

Amazon Prime Big Deals Days is scheduled to be sometime in October. We can only assume it’s a two-day sale so keep in mind, that some of the best deals are bound to sell out quickly on the first day, so don’t wait too long to buy. We’ll be sure to keep you all updated with details so you can snag all your favorite beauty, fashion, lifestyle, and household products at discounted prices.

We’ve only got one word to describe the Prime Day beauty landscape: abundant. Hundreds of brands, across drugstore and high-end categories, have gone all out with their Prime Day deals. In preparation for the upcoming discounts, here’s a look back on some of the best sellers from the first Prime Day 2022 back in July. 

Foreo Luna 3 for Sensitive Skin

Crest 3D White No Slip Whitestrips

GHD Max Styler 2″ Flat Iron

Hum by Colgate Smart Battery Toothbrush Kit

NuFace Trinity Starter Kit

Hot Tools Professional 24K Gold One Step Dryer Volumizer

Keep checking back here for our live-and-constantly-updated Prime Day 2023 coverage:

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