When it comes to making viral beauty products, Tarte is one of the few brands that know how to churn out hits. The brand’s biggest claim to fame, the Shape Tape concealer, has been an all-time favorite amongst shoppers, content creators, and even Allure editors for its high-coverage formula that blends like butter, and that’s just the tip of the brand’s iceberg. If you’ve been eyeing something from the brand’s roster recently (we’re looking at you, Sculpt Tape Contour), now’s your time to act, because the brand’s Friends and Family Sale has officially kicked off, and nothing is off limits.

From now through March 11, you’ll be able to grab every single item from Tarte at 30 percent off with the code FAM30. That means not only will you be able to restock your Shape Tape supply, but you can also grab some stunning (and Allure Best of Beauty-winning) eye shadow palettes, Maracuja Juicy Lip Balms, and even the beloved Tartelette Tubing Mascara at a major discount. If you needed a sign to start your spring beauty refresh, now’s the time.

Need some shopping guidance? No worries, we’ve got you covered. Below, take a look at all the Tarte goodies that are on sale right now — don’t stall, because some of these will definitely sell out.

Tarte Shape Tape Concealer

Tarte Sculpt Tape Contour

Tarte Maracuja Juicy Lip Balm

How could we ever talk about anything Tarte without bringing up the Shape Tape Concealer? When we say this creamy, full-coverage concealer is legendary, we truly mean it. Its groundbreaking formula is spiked with moisturizing mango seed and shea butter to condition your skin as you wear it.

The Sculpt Tape Contour is Tarte’s latest makeup product to break the internet. This buttery cream contour glides onto your skin and seamlessly blend to sculpt and define your face’s natural structure.

Moisturized lips with a dash of color? Sign us up for the editor-approved Maracuja Juicy Lip Balm. This tinted formula leaves a wash of glossy color and a blend of conditioning maracuja and grapeseed oils for softer, plumper-looking lips.

Tarte Tartelette Tubing Mascara

Tarte Maracuja Juicy Lip & Cheek Shift

Tarte Base Tape Hydrating Primer

Longer, more defined lashes are just a few swipes of Tarte’s Tartelette Tubing Mascara away. This tubing mascara makes lashes look skyscraper-long and doesn’t smudge, fade, or flake off throughout the day.

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