Tarte’s Shape Tape Concealer has been a hit since its conception and continues to be a consistent fan-favorite that folks far and wide rave about. Now, the collection has grown from one best-selling concealer (which has racked up three Readers’ Choice Awards) to an array of 20-plus top-notch products. To celebrate Tarte’s International Shape Tape Day, the brand is teaming up with Allure to offer our readers a whopping 30 percent off most of the Shape Tape family — you’re welcome.

On January 12 at 8 a.m. ET through January 13 at 11:59 p.m. ET, shoppers can save big on Tarte’s Shape Tape family with the code ALLURE30. With that being said, there are a few exclusions: the promo code will not apply to the Shape Tape Sculpt Tape, Sculpt Brush, Glow Bar, or Glow Bar Brush, all of which are new launches. You also won’t be able to apply this code with any other offers, discounts, or promo codes. 

Time will be of the essence, though, as this sale will only run for 48 hours. So, if you want to stock up on your mainstay concealer — and test out a few other products from the Shape Tape collection while you’re at it — don’t forget to peruse these limited-time deals, stat.

Tarte Shape Tape Concealer

Tarte Face Tape Foundation

Tarte Shape Tape Pressed Powder

As we mentioned before, the Tarte Shape Tape Concealer is the one product that started all of the hubbubs around the brand’s most popular line. This rich, creamy concealer lends a full-coverage finish, 16-hour staying power, and 35 shades to use as a blemish and undereye concealer, highlighter, or cream contour. If your skin errs on the drier side, the Ultra Creamy Concealer, which is spiked with hyaluronic acid, prickly pear, and squalane, has you covered.

Ever wish your foundation can hold up as well as Tarte’s O.G. concealer? Well, now that’s easily attainable, thanks to the brand’s Face Tape Foundation. This full-coverage concealer has a matte finish and stays transfer-, sweat-, and waterproof for up to 12 hours of wear. Each of its 50 shades is also spiked with skin-nurturing ingredients like hydrating hyaluronic acid and antioxidant-rich apple extract.



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