ICYMI, the latest diet fad is injectable semaglutide, more commonly known by brand names Ozempic and Wegovy (both are from developer Novo Nordisk; Ozempic is FDA-approved for treatment of type 2 diabetes, while Wegovy is FDA-approved for weight loss). First developed specifically for diabetes patients, the shots basically make you feel fuller faster, and lead to less eating and in many cases, weight loss. Going on this medication is a serious decision that should be talked about with your doctor, but trendy ads are making it seem like NBD and…yeah, that sucks.

Sophie Turner has firsthand experience with the damage of diet culture. The Dark Phoenix star suffered from an eating disorder to the point that she had a live-in companion to make sure she ate in a healthy way. Last May she opened up about the experience, revealing, “For a long time, I was quite sick with an eating disorder and I had a companion…. It’s a live-in therapist, who would ensure I wasn’t doing anything unhealthy with my eating habits…. One night, I was playing over and over in my mind a comment I’d seen on Instagram. I was like, ‘I’m so fat, I’m so undesirable,’ and spinning out. [My companion] said to me, ‘You know, no one actually cares. I know you think this, but nobody else is thinking it. You’re not that important.’… That was the best thing anyone could have told me.”

Yes, please: more perspective, less in-your-face messaging about sticking a needle in your body to meet an arbitrary beauty standard.

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