A red lip is always a classic choice, but not all matte liquid lipsticks wear as well as this Best of Beauty-winning favorite does. Pound Cake Red Velvet Cake Batter has a suede-textured formula with just the right amount of pigment for a gorgeous, long-lasting payoff — without being overly fiddly to apply.

The flexible, doe-foot applicator applies a sharp finish. It’s so opaque, one swipe will do the trick, making it my go-to for hours-long events where I know there won’t be many touch-up opportunities. It plays well with lip liner, blending seamlessly into other formulas regardless of brand. For a more subtle look, I’ll add a dot of the pigment to the center of my lips and blend it out with my fingers to create a soft, blurred finish.

There are few products I have recommended to other people as often as Poundcake Cake Batter. And though it may feel like it’s barely there (the matte formula isn’t at all drying) know that this bold crimson is making a statement.

Pound Cake Red Velvet Cake Batter is a part of our product lineup for July. Subscribe to Allure Beauty Box and get editor-approved picks in makeup, skincare, hair care, and fragrance delivered right to your door every month.

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