What better way to mark the arrival of your brand in the United Kingdom than with one of Britain’s favorite hairstyles? It’s all in a day’s work for Hailey Bieber, who touched down in London on May 15 ahead of the UK launch of Rhode, sporting an enviable, chin-grazing bob. Shorter than her past bob cuts, she proved she can work the trendy style at any length.

She shared a glimpse of her shorter cut with fans via Instagram Stories. Her blunt cut was lightly curled into soft waves that added texture to the style. Those ends were still as blunt as ever, barely touching her jawline. And as usual, her hair was parted down the middle

While it’s beloved in the UK, Bieber’s chic new hair aesthetic is really borrowed from the French. Blunt and effortlessly mussed, her hairstyle has all the hallmarks of a French bob. But while our Gallic counterparts may know a thing or two about cool, artfully undone hair, Bieber added her signature American polish to the look.

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