Golden hour has been responsible for countless enviable Instagram snaps over the years. The sun — particularly as it is setting — does amazing things to the complexion. For an excellent recent example see Salma Hayek, who posted a trio of images of herself basking in evening sunlight as she enjoyed a holiday with her husband, Kering chairman and CEO François-Henri Pinault.

“Inhaling the magic of Jordan,” she captioned the post, which showed her lifting her face to the sun against a desert backdrop at Wadi Rum. Clearly enjoying all the goodness that a healthy dose of vitamin D brings, the 56-year-old beauty, who was wearing little to no makeup, looked luminous.

In addition to her undeniably excellent genes, Salma also benefits from the expertise of A-list facialist, Iván Pol, who administers non-invasive radiofrequency treatments, which help to lift, firm, tighten and generally boost skin health. 

“What’s great about my treatments are that you can get a really snatched face in 30 to 45 minutes,” Pol previously told Vogue. “They are all about creating a sharp, defined jawline, an elevated, sculpted cheekbone, and a snatched eyebrow.” Salma’s photos illustrate exactly how effective the technique is. 

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