For those of you who may not know, The Inkey List is a U.K.-based brand that made its way to Sephora shelves worldwide back in 2019. Brand co-founder and chemist Mark Curry and co-founder Colette Laxton were devoted to creating a brand that introduces affordable and effective ingredients into your skin-care routine without asking you to dig too deep into your pockets. It doesn’t take long for these products to make a difference in your skin and in your wallet.

The brand is reasonably priced, and the whole operation is intuitive to browse and shop online and in stores. Each product in The Inkey List is named solely for its main ingredient, meaning what you see is what you get. While we love a good pun in a product name, we appreciate how The Inkey List cuts to the chase. For example, if you want to try a hydrating hyaluronic acid serum, go straight for the serum called (you guessed it) Hyaluronic Acid Serum. You’ll notice this über-transparent naming system with all their products. If you need clarification about which ingredients are best for your skin, the site also offers plenty of helpful info to guide your choice.

With more than 30 affordable, ingredient-focused products in The Inkey List’s lineup, it’s hard to know where to begin. While we’re fans of everything the brand makes, we’ve narrowed our top picks down to nine divine products. Enjoy!

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