Like all fragrances, picking out the best colognes is rather subjective. With that being said, though, there are quite a few viral fan favorites and best-sellers (ahem, Dior and Chanel) that have become mainstays in quite a few fragrance collections — including those of fellow Allure editors. You just can’t go wrong with these crowd-pleasing picks, so whether you’re scent shopping for yourself or a loved one, we guarantee that these colognes are sure to exceed expectations.

Sure, colognes may have been tied to the stigmas of gender in the past, but it’s 2023 (and Pride Month, no less), so feel free to proudly spritz whatever scent you please. Many of the fragrances that have a scent profile we may typically associate as more masculine-leaning are actually really fabulous for anyone, so gendered marketing be damned.

What we know for sure is that when we love a fragrance, we’re gonna spray it on regardless. So we asked a few of our fellow fragrance lovers on the Allure staff to share their favorite colognes that they love on themselves or someone else. Below, are nine scents you need to try, no matter how you identify them.

Our Top Picks

  1. Best Overall: Dior Sauvage Eau de Parfum
  2. Best Luxury: Chanel Bleu de Chanel Eau de Parfum
  3. Best for Summer: Giorgio Armani Acqua di Gio Eau de Toilette
  4. For the Cool Guy: Le Labo Santal 33 Eau de Parfum
  5. The Spicy Pick: Maison Margiela Replica Jazz Club Eau de Toilette

All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.

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