Amazon Prime Day 2023 has officially started and the deals are almost too hot to handle. This may be the time of the year when you’d splurge on a discounted tech gadget, but don’t sleep on the best beauty deals, as curated by your friendly Allure editors. During the 48-hour sale, which is happening now through July 12 (at midnight PT), the best Prime Day deals under $50 can be found across Amazon’s virtual beauty aisles.

We’ve scoured the entire site (so you don’t have to) and rounded up our favorite deals from luxury brands like iS Clinical, Sunday Riley, and Lancôme. You can also restock on drugstore beauty essentials from Revlon and Mielle Organics at lower prices, which is always good news for us. Below, take a look at some of the under-$50 beauty sales we’re adding to our carts.

Our Top Picks

  1. The Viral Hair Tool: Revlon One-Step Volumizer Plus 2.0, $70 $34 
  2. Snail Mucin Bestie: Cosrx Snail Mucin 96% Power Repairing Essence, $25 $15
  3. Lip-Softening Wonder: Laneige Lip Sleeping Mask, $24 $17
  4. Best SPF: MDSolarSciences Mineral Tinted Crème SPF 30, $33 $23
  5. Best Self-Tanner: St. Tropez Self Tan Express Advanced Bronzing Mousse, $46 $26 
  6. Best Hydrating Shampoo: Pureology Hydrate Shampoo, $36 $25
  7. Best Full-Coverage Foundation: Lancôme Teint Idole Ultra Wear Foundation, $57 $40

Best Amazon Prime Day 2023 Skin-Care Deals Under $50

If you’re looking to restock on your skin-care faves (Mighty Patch is essential for us at this point) or upgrade your skin-care routine overall (Belif moisturizers are it), look no further than the best under-$50 deals below. The TikTok hype is real with Cosrx’s Snail Mucin 96% Power Repairing Essence, so say goodbye to hyperpigmentation and dullness (with consistent use, obviously).

We love MDSolarSciences mineral sunscreens because they actually don’t leave a white cast and feel nourishing on the skin, as well as the Best of Beauty-winning Sulwhasoo Cleansing Oil to thoroughly get rid of said sunscreen, grime, and makeup at the end of the day.

Cosrx Snail Mucin 96% Power Repairing Essence

Hero Cosmetics Mighty Patch Variety Pack

iS Clinical Cleansing Complex

Belif The True Cream Aqua Bomb

Thank You Farmer Sun Project Shimmer Sun Essence SPF 30

St. Tropez Self Tan Express Advanced Bronzing Mousse

Farmacy Deep Sweep 2% BHA Toner

Laneige Lip Sleeping Mask

MDSolarSciences Mineral Tinted Crème SPF 30

Sulwhasoo Gentle Cleansing Oil

Eau Thermale Avène Cicalfate+ Restorative Protective Cream

Then I Met You Living Cleansing Balm

Sunday Riley Auto Correct Brightening and Depuffing Eye Cream

Revlon Oil-Absorbing Face Roller

Isle of Paradise Self-Tanning Body Butter

Skn by Conair Cool Beanz Reusable Under Eye Patches

Best Amazon Prime Day 2023 Oral-Care Deals Under $50

If you didn’t already know, Crest Whitestrips are all the rage during Prime Day — and rightfully so. You can snag the brand’s Whitestrips (different iterations of them, too) at more than 40% off during the 48-hour event, so don’t miss out. Outside of Crest, additional Best of Beauty-winning oral-care brands like Colgate and Moon have plenty to offer in the teeth-whitening category that won’t break the bank.

Crest 3D Whitestrips Professional Effects

Colgate Optic White ComfortFit LED Teeth Whitening Kit

Crest 3D Whitestrips for Sensitive Teeth

Moon Midnight Enamel Care Dissolving Whitening Strips

Best Amazon Prime Day 2023 Hair-Care Deals Under $50

The hair-care deals are full of TikTok darlings such as the Mielle Organics rosemary oil and Revlon One-Step Volumizer — if you haven’t already jumped on the bandwagon, consider this your chance because it’s $30 off. Then, stock up on all of the other award-winning hair-care products at your disposal, like the Briogeo Don’t Despair, Repair Deep Conditioning Mask and Color Wow Root Cover Up.

Revlon One-Step Volumizer Plus 2.0

Mielle Organics Rosemary Mint Scalp & Hair Strengthening Oil

Living Proof Perfect Hair Day Dry Shampoo

InfinitiPro by Conair SmoothWrap Hair Dryer

Pureology Hydrate Shampoo

Olaplex No.8 Bond Intense Moisture Mask

R+Co High Dive Moisture and Shine Crème

Moroccanoil Dry Texture Spray

Alterna Caviar Replenishing Moisture Shampoo

Verb Ghost Weightless Hair Oil

Briogeo Don’t Despair, Repair! Deep Conditioning Mask

Best Amazon Prime Day 2023 Makeup Deals Under $50

Amazon doesn’t just sell all of your favorite drugstore makeup brands (though to be fair, the affordable beauty selection is vast). There are plenty of indie brands to explore, like Youthforia, as well as luxe brands like Lancôme and Anastasia Beverly Hills (how gorgeous are those colors?). We’ll also never say no to an opportunity to snag Urban Decay All Nighter Setting Spray for a lot less — after all, it’s summer and our makeup is prone to slipping, sliding, and melting right off without a bit of protection.

Anastasia Beverly Hills Modern Renaissance Eyeshadow Palette

Lancôme Teint Idole Ultra Wear Foundation

IT Cosmetics CC+ Cream with SPF 50+

Urban Decay All Nighter Ultra Matte Setting Spray

Julep Eyeshadow 101 Crème-to-Powder Eyeshadow Stick

Stila Stay All Day Matte Dual-Ended Liquid Eye Liner

IT Cosmetics Superhero Mascara

Revlon Illuminance Skin-Caring Liquid Foundation

Best Amazon Prime Day 2023 Fragrance Deals Under $50

Sol de Janeiro makes some of the yummiest scents for your body and/or hair, so picking up a bottle of the Cheirosa 40 (which has notes of black amber plum and vanilla woods) is basically a no-brainer. For the indecisive folks out there, try out a five-piece set of clean Skylar fragrances and find out whether or not Salt Air or Pink Canyon is more your vibe. 

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