If you’re still avoiding the TikTok bandwagon, we insist that you reconsider — not just for the cooking hacks and fashion hauls, but also for the marketing-savvy TikTok beauty products that the online beauty verse can’t stop raving about.
The social media app has garnered fans from all over the globe for a variety of reasons, including beauty dupes, makeup inspiration, and hilariously questionable beauty hacks. But any beauty lover can enjoy TikTok’s bounty of Ulta Beauty and Sephora steals and deals, innovative beauty product tips (like fighting acne with Vaseline), and the talent behind these cameras. Plus, it’s worth noting that many of the TikTok-approved hair, makeup, and skin-care products are affordable options available at your local drugstore or Amazon.
In case you, too, want to try the most popular beauty products on TikTok, we made it easy for you by rounding them up here. Below, you’ll find 21 of the best beauty products that went viral on TikTok, but grab them quickly before they inevitably sell out. Get ready to add some (or all) of these to your cart, because after you use them, you’ll want to brag about it all over the app.
For a natural-looking, all-over glow in any season, try the antioxidant-rich Drunk Elephant D-Bronzi Anti-Pollution Bronzing Drops. The lightweight formula is infused with soothing cocoa extract, fine-line-eliminating peptides, and rejuvenating vitamin D and vitamin F (a.k.a. fatty acids), the latter of which promotes a healthy skin barrier.
So the L’Oréal Paris Telescopic Lift Washable Mascara went viral on TikTok for the wrong reasons (IYKYK) but that doesn’t mean it’s not a great mascara — far from it, in fact. Load the bee-infused formula onto lashes and flip the wand to comb through lashes — the double-hook bristles grab every lash.
Senior commerce writer Angela Trakoshis found out about the E.L.F. Halo Glow Liquid Filter by the thousands of positive reviews on the app. The moment she used it, she fell in love with its ability to make you glow and blur out pores — and for only $15, to boot.
Makeup by Mario SurrealSkin Liquid Foundation surprised all the Allure editors with its glowy, full-coverage finish. “This foundation is 10s across the board for me,” says associate beauty editor Annie Blay. “It blends like butter and has a smooth, slightly dewy finish,” she adds.