Alix Earle amassed a huge following on TikTok with her GRWM and “Day in the Life” videos, giving an inside view into the life of a University of Miami student — and recommending a ton of beauty products along the way.
To get the scoop on Alix Earle’s favorite skin, hair, and makeup finds, we deep-dived into something almost as revealing as a makeup bag: her Amazon storefront. The storefront is separated into dozens of categories ranging from prom dresses to fall clothing mood boards; but of course, we at Allure are more specifically interested in the six idea lists that outline her favorite beauty products.
Ranging from shower musts to Accutane (i.e. super dry skin) essentials, we’ve pored through the dozens of finds to highlight ones that are definitely worth having — like the foaming salicylic acid cleanser from La-Roche Posay and the $8 Dr. Dan’s Cortibalm that heals chapped lips stat.
L’Oreal Paris Ever Pure Shampoo and Conditioner
Break up with brass via L’Oreal Paris’s Ever Pure Shampoo and Conditioner, a shower staple for blondes who want to maintain color without the constant (and costly) salon visits. Hibiscus and purple dye are the glue that holds this moisturizing set together, neutralizing yellow and orange tones while a scent of coconut, violet, and thyme scent fills your shower.
La Roche-Posay Effaclar Medicated Gel Facial Cleanser
Add La Roche-Posay’s Effaclar Medicated Gel Facial Cleanser to your nighttime routine if your complexion errs on the oily and acne-prone side. This foaming wash is packed with salicylic acid to target emerging breakouts but, according to satisfied reviewers, it provides that deep cleanse without over-drying.
Peter Thomas Roth 24K Hydra-Gel Eye Patches
GRWM videos are basically incomplete without undereye masks, and these Peter Thomas Roth 24K Hydra-Gels are the cream of the crop. Infused with 24K and colloidal gold, these contoured patches tackle puffiness and fine lines with remarkable grip — so you can resume your morning routine knowing they won’t slip off. TLC while finally folding clean laundry that’s been on “the chair” since last Friday? Not too shabby.
Hero Cosmetics Mighty Patch Face
Hero Cosmetics’ Mighty Patch Face is an extension of the brand’s beloved pimple patches, except these are tailored to tackle clustered acne. Each pack has five patches to accommodate your chin, forehead, cheeks, and nose, causing no discomfort as it traps gunk — and prevents chronic pickers from further aggravating an active breakout.
Sol de Janeiro Bum Bum Cream
The Sol de Janeiro Bum Bum Cream is hydrating thanks to cupuacu butter and skin-tightening courtesy of caffeine-rich guarana, but the standout star of this product isn’t that effective duo its fast-absorbing finish. It’s the scent: salted caramel, pistachio, and vanilla, a gourmand fragrance lover’s dream come true.
CeraVe Daily Moisturizing Lotion
CeraVe Daily Moisturizing Lotion is a staple if you have dry skin and/or are on acne medications that cause excess dryness, like Accutane. This formula is lightweight but packs a punch: three essential ceramides and hyaluronic acid retain moisture and protect the skin barrier, slowly releasing over the course of 24 hours to ensure all-day hydration.
Dr. Dan’s Cortibalm
Alix Earle cites Dr. Dan’s Cortibalm as another Accutane favorite. It contains beeswax, petroleum jelly, and mineral oil to target severely chapped skin and 1% hydrocortisone helps speed up the healing process. One layer lasts quite a while (you won’t need to reapply every hour, on the hour) and a price point of $8 makes this a shoo-in for your new work bag staple.
Clarins Double Serum Light
Clarins Double Serum Light is a spin-off of the original, tailoring its formula to cater to humid climates (like Alix Earle’s home base, Miami). Its lightweight formula impressively packs 21 plant extracts like turmeric to tackle the appearance of fine lines and visibly boost glow — all without making your T-zone greasy.
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