Selena Gomez really brought her A-game with Rare Beauty’s Soft Pinch Liquid Blush, which has racked up several Readers’ Choice and Best of Beauty Awards, is not only an Allure-editor favorite but an Internet sensation as well, thanks to, its highly pigmented formula. Available in both matte and radiant finishes, the liquid blush is designed with an easy-to-use doe-foot applicator, which NYC-based makeup artist Sara Talias is a fan of. Take your pick between 11 hues, including Grateful (a candy-colored red pictured above), Faith (a matte dark purple), and Lucky (hot pink), to name a few. 

Giorgio Armani Neo Nude A-Blush

Daniel Sandler Watercolour Liquid Cheek Colour

Henney loves Giorgio Armani’s Neo Nude A Blush for its beautiful color payoff. “You can easily apply the blush directly to the cheeks with the applicator and blend in with the warmth of your fingertips,” she notes. Choose from four beautiful shades — 30 (coral pictured above), 31 (light brown), 32 (brown), and 50 (bubblegum pink). 

Per Talias, Daniel Sandler’s Watercolour Liquid Cheek Colour is “so unique because it is so sheer but has such great color payoff.” Apply a few drops of the weightless, water-resistant formula to the back of your hands and blend one of two ways: with a brush or your fingers. Best of all, it comes in 19 shades to suit all skin tones, from Acid (hot pink) to Hot Toddy (dark brown shown above), and more. 

Em Cosmetics Color Drop Serum Blush

Michelle Phan debuted Em Cosmetics back in 2013, and fast-forward a decade later, and the brand is still churning out makeup must-haves. One of our favorites? The Color Drop Serum Blush. Available in eight shades (including Forbidden Fruit, a toasted pomegranate pictured above), this hydrating, ceramide-infused liquid blush offers a gorgeous, glowy finish — and the dropper applicator is especially fun to use. Oh, and did we mention it’s vegan, cruelty-free, and formulated without parabens and fragrances? 

Youthforia is an Asian-owned makeup brand that took TikTok by storm with the debut of BYO Blush, which boasts a unique color-changing formula. While it looks green in the bottle, it actually adjusts to your skin’s natural pH to reveal the perfect pop of bubblegum pink. It’s also spiked with a slew of plant-based oils like jojoba, olive, macadamia, and moringa, as well as soothing aloe. Shoppers can take their pick of three non-color-changing shades, like Turn Up the Sunshine (orange marigold pictured above).

Charlotte Tilbury Matte Beauty Blush Wand

The brand-new Charlotte Tilbury Matte Beauty Blush Wand has already won over almost everyone and their mothers — including Allure editors — for its stunning matte finish. Like the brand’s best-selling Beauty Light Wands, the Beauty Blush Wands have a circular-shaped sponge applicator: simply dot, blend, et voila. Choose from three shades: Pink Pop (a classic pink pictured above), Peach Pop (a peachy-nude), and Dream Pop (a cherry-pink cross).  

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