Amazon’s major fall sale is happening right now, and though the deals are abundant, there are so many Amazon Prime Day competitor deals to shop as well. Luckily for you and your wallet, some of our favorite beauty retailers are getting in on the action and offering Prime Big Deal Days-adjacent deals that are just as attractive as the former’s.

Whether your favorite beauty brands aren’t sold at Amazon, or they simply won’t be discounted for Prime Big Deal Days, you’re especially in luck. There are so many Prime Day competitors that are having fantastic discounts, including Nordstrom and Korean beauty-favorite Soko Glam, so get ready to fill up your virtual cart with new or tried-and-true goodies.

Get all of your beauty fixes with offerings at Ulta Beauty and Sephora, or don’t forget about shopping all of the jaw-dropping sales from top-tier brands like Benefit Cosmetics, Make Up For Ever, and Eau Thermale Avène. The bottom line: these Prime Big Deal Days competitors are serving fresh deals, so take a look while they’re going on. We promise you won’t regret checking out these deals.

Want more can’t-miss Amazon Prime Day 2023 deals? Lucky for you, we’ve rounded up the buzziest TikTok Prime Day deals and the best K-beauty Amazon Prime Day deals you can shop right now.

Our Top Picks:

  1. Best Overall: Sunday Riley Radiance Set, $114 $80
  2. Best Skin-Care Deal: Eau Thermale Avène RetrinAl 0.1 Intensive Cream, $79 $59
  3. Best Hair-Care Deal: Olaplex No.4D Clean Volume Detox Dry Shampoo, $30 $21
  4. Best Makeup Deal: Benefit Cosmetics Bigtime Brow Haul, $39 $27
  5. Best Hair Tool Deal: Bondi Boost Wave Wand, $58 $29
  6. Best Luxury Beauty Deal: René Furterer Head Spa Astera Soothing Concentrate, $56 $42
  7. Allure Best of Beauty Award Winner: Ilia Limitless Lash Mascara, $28 $24

Though Nordstrom isn’t having an official savings event (at least, to our knowledge at time of publication), you can satiate your cravings for luxury beauty deals by perusing the retailer’s sale section. Nordstrom’s discounted lot of luxury skin, hair, and makeup products have mark-downs as jaw-dropping as over 60% off, and considering that its sale section features top-tier brands like Sunday Riley, Anastasia Beverly Hills, and Stila, we can guarantee that something will catch your eyes.

Sunday Riley Radiance Set

Anastasia Beverly Hills Brow Care Kit

In case you weren’t aware, Ulta Beauty’s Gorgeous Hair Event is in full effect from now through October 21. During this jaw-dropping savings event, you can score up to 50% off hair-care essentials from Andrew Fitzsimons, DpHue, and Bondi Boost. Act quickly, though, because each round of deals is only around for 24 hours.

Andrew Fitzsimons AF1 Restructuring 10-in-1 Leave-In Conditioner

Want to save up to 50% off your favorite luxe hair products? Then head to Sephora’s Oh Hair Yeah sale to score daily deals on best-sellers from now through October 10. Most of the deals change each day, so run, don’t walk, to save up to half off select items from Olaplex and Briogeo before (and during!) Amazon’s savings event.

Olaplex No.4D Clean Volume Detox Dry Shampoo

Briogeo Scalp Revival Scrub Shampoo

Walmart is another mega-retailer having jaw-dropping discounts this week. Though the retailer isn’t having an “official” savings event, you can score thousands of deals across the retailer’s departments, including the beauty aisle, when you peruse its sale section. 

Hot Tools Pro One-Step Paddle Hair Dryer and Styler

White Diamonds by Elizabeth Taylor Eau de Toilette Spray

Soko Glam’s Prime Time Event is particularly special because it features deals of up to 50% off on many hard-to-find Korean beauty favorites, including picks from Hanskin and brightening serums from Good Days for All. The savings event is running now through October 15, no code needed.

Good Days for All C’s the Day Serum

Hanskin Hyaluron Skin Essence

Sure, SkinStore’s forte is, well, skin-care products, but the online retailer i stocked with prestige hair, makeup, and fragrance goodies you’d find at your local luxury department store. Now, you can grab these luxe items from brands like Elemis and Christophe Robin at up to 25% off during SkinStore’s Friends and Family Sale, which you can access from now through October 11 with the code FRIENDS at checkout.

Elemis Pro-Collagen Cleansing Balm

Christophe Robin Regenerating Mask

Come one, come all to the Benefit Cosmetics Friends & Family Sale. During this sale, which is going on from now through October 13, you can save 30% off just about everything the brand has to offer when you apply the code FRIENDS30 at checkout.

Benefit Cosmetics Bigtime Brow Haul

Benefit Cosmetics Super Pore Duo

If you’re not familiar with the beloved makeup brand Ilia, now’s your chance to try out its Allure Best of Beauty-winning formulas at a discount. During the brand’s Anti-Prime Sale, you can save 15% off sitewide with the code ILIA15, only now through October 11.

Ilia Super Serum Skin Tint SPF 40

Ilia Limitless Lash Mascara

Chances are, at least one of Coco & Eve’s TikTok-approved products have landed on your FYP, and now you can grab some of the brand’s best products at a fraction of their original prices. Now through October 10, the brand is having a major 50% off sale on all of its best-sellers across its hair- and skin-care categories.

Coco & Eve Super Hydrating Shampoo & Conditioner Set

Coco & Eve Bali Bae Self Tan Set

Luxury hair-care brand René Furterer is known for its top-notch formulations that usually come with a higher price tag, but during the brand’s Friends and Family sale, you can save 25% off sitewide. The sale runs now through October 12 with the code ENJOY25, so stock up while you can.

René Furterer Head Spa Astera Soothing Concentrate

René Furterer Tonucia Replumping Conditioning Mask

Sensitive skin-friendly brand Eau Thermale Avène is also joining in on this week of savings, which is perfect timing, considering that most of us need a seasonal skin-care refresh for fall. From now through October 12, items sitewide will be marked-down at 25% off. 

Eau Thermale Avène RetrinAl 0.1 Intensive Cream

Eau Thermale Avène Cicalfate+ Absorbing Soothing Spray

Make Up For Ever can’t be beaten when it comes to high-quality cosmetics. Now, you can score just about everything the pro-favorite brand has to offer at 20% off during its Friends and Family sale, which is happening from now through October 15.

Make Up For Ever Artist Color Pencil

Make Up For Ever HD Skin Concealer


Not done shopping? Take a look at these Allure-approved beauty essentials:



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