Before we dive in, let’s get this out of the way: anyone can wear whatever red lipstick they like, full-stop. “The right red is the one that makes you feel good,” Los Angeles-based makeup artist Fiona Stiles, whose clients include Margot Robbie, Gabrielle Union, and Lily Collins, tells Allure.

However, you can expedite finding a red lipstick you love by considering your skin tone and your skin’s undertone. We asked professional makeup artists to share the red lipstick shades that flatter all complexions, along with some classic red recommendations from affordable brands and luxury brands for you to choose from.

Below you’ll find everything from drugstore steals you can snag on Amazon to high-end products at Sephora that are surely worth the splurge. In addition, you’ll be able to shop hydrating picks you’ll mistake for lip balm, matte finishes that just glide on, and even some that won’t budge throughout the day. (We’re looking at you, Dior.)

All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.





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