Both Allure contributor Kathleen Suico and Miami-based makeup artist Allison Kaye say this formula is essential in their routines for its versatility and ease. “The pigment of the Dipbrow is great because it doesn’t disappear or turn a different color when applied to the skin or eyebrow,” says Kaye. “I can really create a buildable eyebrow look with this — anything from just a light fill-in to something heavy and sculpted.”
If you’ve always wanted to experiment with vibrant colors on your eyebrows, Allure commerce writer Jennifer Hussein says the KVD Beauty Super Pomade is the next best thing to permanently dyeing them. “It’s way more pigmented than any brow gel or eyebrow pencil will ever be, and I love that each shade, no matter how cosmic, totally covers my natural hair color,” she says. This waterproof pomade can also be used as a graphic eyeliner or eye shadow and comes in 16 shades to mix, match, or wear on their own.
Looking for a long-wearing option with drugstore prices? The Maybelline New York Tattoo Studio Brow Pomade is your best bet. This pomade comes in six natural-looking brow shades and a dual-ended spoolie brush to effortlessly fill and fluff.
Smudge-proof brows for less than $10? Sign us up for the NYX Professional Makeup Tame & Frame Tinted Eyebrow Pomade. This water-resistant formula glides smoothly onto skin and brow hairs for a natural, subtly tinted finish and comes in five shades so you can easily spot your perfect color match.
As its name suggests, the E.L.F. Lock on Liner & Brow Cream can be used as both a brow pomade and an eyeliner. Its creamy, rich texture and four flexible shades leave behind blendable, soft hair-like strokes for a natural look all day long. You can also count on this formula to stay in place for a full 24 hours.
Shape your arches will full precision by whipping out the L’Oréal Paris Brow Stylist Frame and Set. This delightful drugstore pick will take your brow look to new levels with its 24-hour waterproof formula, dual-ended eyebrow brush, and lightweight, non-greasy feel.
What makes the Tarte Frameworker Brow Pomade so special is the addition of clay into the formula. This additive not only helps the formula lock in place for up to 24 hours, but it also helps balance excess oil for a fully mattified effect. But don’t expect this formula to dry out your brows, because it’s also spiked with babassu oil to condition them.
Elevate the look of sparse, uneven brows with the Ulta Beauty Collection Brow Pomade. It may only come in three shades but these flexible tints provide a subtler finish to complement your natural brow color while creating a filled effect.