Stan Lee will be featured in new Marvel Studios projects through a new licensing deal.

The Hollywood Reporter exclusively revealed that the late comic book legend Stan Lee will return to Marvel Studios. The 20-year deal in question between the company and Genius Brands & POW! Entertainment will allow for Lee’s name and likeness to be used in future feature films, television productions, Disney Parks attractions, virtual reality experiences, and merchandising among other things.

Andy Heyward, chairman and CEO of Genius Brands released the following statement in response to the deal between Marvel Studios and Stan Lee Universe:

“It really ensures that Stan, through digital technology and archival footage and other forms, will live in the most important venue, the Marvel movies, and Disney theme parks. It’s a broad deal.”

Stan Lee passed away on November 12, 2018, and he filmed his final cameo appearance in Marvel Studios’ Avengers: Endgame, in which he played a de-aged driver from the 1970’s. Since then, numerous tributes to the comic book legend have been made, but given this new deal, it leads to numerous questions.

Based on the statement from Andy Heyward, digital technology and archival footage of Stan Lee would be used in future projects with Marvel. In regards to how that can be implemented in the films could be interesting, but here’s hoping that it’s done organically rather than in any sort of deepfake-like technology as exhibited through the recreation of Mark Hamill’s likeness as young Luke Skywalker in The Mandalorian and The Book of Boba Fett.

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Source: THR

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