While Miler is always down to talk about her favorite beauty trends (ditching her full-coverage products in favor of a natural beat) and must-have beauty faves (Milk Makeup face products and Kosas Cosmetics setting powder and brow products), her newfound fame can be sort of…terrifying.

“It kind of freaks me out sometimes because I think about all the people who have seen my face. I even did some math on one particular video — if you counted all the hours people have watched it, it would add up to 90 years,” she says. “People have been watching me for a person’s whole lifetime which is absolutely insane but really cool…it’s a huge honor and it feels like you’ve been seen in the world.”

For aspiring content creators, Miler offers this advice: Be patient. “It might feel like everyone’s blowing up and it’s super easy — but it’s not,” she says. “Believe in yourself and what you’re doing. Explore, do different things, always change… and focus on the community, not the numbers. At the end of the day, millions of likes, views, and comments mean nothing if you don’t have a community that supports you.”

Persistence is truly Miler’s ultimate secret to success. Despite ever-changing algorithms, unreliable engagement, and getting lost in the obscurity of TikTok’s For You Page, Miler shows up for her audience. Always. She thinks of them as her friends that she can joke with and be her authentic self around. Sure, following trends can help, but it’s Miler’s ability to always make her videos unique that keeps her from becoming just another TikTokker.

“No one should strive for overnight success — success can disappear overnight,” Miler explains to those looking to follow her rise to superstardom. “Do what makes you happy, show your personality, and [the followers] will come.”


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