From Paramount Players, Parker Finn‘s horror movie Smile comes to theaters on September 30, and the film’s marketing campaign took an interesting turn over the weekend.

As spotted by Bloody Disgusting’s own Prince Jackson (check out his tweet below), actors were hired to stand in the crowd at a recent baseball game with creepy smiles etched across their faces, a clever bit of viral marketing that plays up the movie’s attention-grabbing imagery. In the upcoming horror film, creepy smiles such as these are harbingers of bad things to come…

Who knows where else these haunting “Smilers” may show up next…

In the film, “After witnessing a bizarre, traumatic incident involving a patient, Dr. Rose Cotter (Sosie Bacon) starts experiencing frightening occurrences that she can’t explain.

“As an overwhelming terror begins taking over her life, Rose must confront her troubling past in order to survive and escape her horrifying new reality.”

Smile also stars Jesse T Usher (“The Boys”), Kal PennRob Morgan (“Stranger Things”), Kyle Gallner (Scream 2022), and Caitlin Stasey (All Cheerleaders Die).

Meagan wrote in her Smile review for BD, “There’s a familiarity to the curse’s nature and formula, drawing easy comparisons to several beloved horror films. Even still, it’s well crafted and introduces a fresh feeling mythology, with some genuine scares along the way. Smile makes for a solid enough crowd pleaser heading into the Halloween season.”

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