Glance has acquired India’s Gambit as the Google-backed firm looks to supercharge its mobile games offerings and introduce NFTs to its Gen-Z users, TechCrunch has learned and confirmed.

Piyush Shah, co-founder of InMobi Group and COO of Glance, confirmed the acquisition but declined to share the financial terms of the deal. In an interview with TechCrunch, he said the acquisition will help the Jio Platforms-backed firm bring NFT-based incentivisation to its users to enrich the gaming experience.

Gaming is the latest focus for Glance, which partners with phone makers to bring media, entertainment and news content to users’ lock screen on handsets. The startup piloted casual games on its platform last year and immediately saw acceptance.

“Almost 10 million people are watching live game streaming on Glance every month. So our idea was how do we also bring live game shows on the platform?” he said.

He said NFTs will deliver a whole lot of benefits to users. “It will have utilitarian benefits — where owning the digital virtual assets will allow users to build strong character in games — and at the same time these NFTs could be listed and traded on NFT marketplaces and exchanges to help users earn.”

This is a developing story. More to follow…

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