If there’s one beauty brand that nearly everyone — even folks who aren’t beauty devotees — recognizes despite being less than a decade old, it’s Glossier. Founded in late 2014 by Emily Weiss, the brand singlehandedly ushered in a new era in beauty — one in which minimalism and no-makeup makeup is favored over chiseled cheekbones created by contouring palettes often seen all over Instagram. The brand became a fan favorite seemingly overnight and its millennial-pink packaging can be seen everywhere — including, but not limited to, the vanities of beauty editors and the bags hauled to red carpet events by top-billed makeup artists.

But just like with any beauty brand, some of Glossier’s buys are more beloved than others. For instance, Boy Brow, Balm Dotcom, and Cloud Paint seem to be nearly unanimously at the top of every beauty lover’s wishlist. But that’s far from the extent of the products shoppers and experts have deemed game-changing.

We’ve rounded up 15 of the best Glossier products — the can’t-miss picks that live up to the hype and are adored by all of us at Allure, so you can shop with the confidence of a bonafide beauty minimalist.

All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.



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